Markteing Essay Example | Topics and Well Written Essays - 1250 words

Markteing - Essay Example The company offers a wide range of products that are certainly unique and different from those offered by the other rival competitors. This company grew through different stages in its history to reach its present status. This study will attempt to analyse different strategies used by the company such as differentiation, its strategy in segmenting the market, competitive advantage as well as consumer behaviour. Recommendations will also be given in this study about what can be done by the company in order to remain a force to reckon with in terms of mobile computer technology. Apple was established in the 1976. On April 1st, Steve jobs agreed to sell only 50 Apple I personal computers to the Byte shop which was the first retail computer store chain in the America. Following this development, Apple was incorporated in 1977 when Wayne sold all his shares of the company to the Jobs and Wozniak and then the company was later renamed Apple Computer Inc. After a few years, Apple II revolutionized its operations to focus on manufacturing of personal computers. The Apple II mainly developed a personal computer market which created hundreds of millions dollars. Apple Inc was ranged to be among the Top 500 companies in America just 5 years after its establishment (Apple Inc). In the 1980’s, Apple launched two different kinds of computers namely Lisa and Macintosh. The Lisa was a commercial failure because of its software limitation and high price tag. The Macintosh was the next product to be launched and sold well at the beginning, but sales were weak in the days that later followed. The reason for failure of Macintosh was the same as Lisa which included high prices and limited software capabilities (Apple Inc). In the late 1980’s, Apple witnessed a significant decline in business as a result of wrong decisions that were made. During that time, Apple failed to satisfy at a lot of targeted customers

E-Commerce Service Essay Example | Topics and Well Written Essays - 4000 words

E-Commerce Service - Essay Example Beyond the real world, the Internet has created the new world called as sixth continent or virtual network. In business, e-commerce has made prosperous circulation system. E-commerce has enabled to achieve the fast, reliable and better economical results as compared to traditional business. E-commerce permeates the every profile including media, logistics, finance, enterprises, governments and traditional agriculture.Aim behind this paper is to see the changes brought by adoption of E-commerce for enterprises. What advantages and disadvantages have been produced from E-commerce to business? What are factors involved in buying attention of customers from E-commerce as well as traditional buying?Introduction to E-commerce E-commerce is commonly used term in the era of Internet age. E-commerce simply means the putting up the website for service and product information along with the email contacts from where customers can place order for buying the products. E-commerce is a system to co nduct the business activities via the usage of internet and related technologies. This internet usage refers to computer network to conduct the business. In also includes the selling and buying online, transferring the electronic funds, business communication and associated activities with the selling and buying of services and goods online (Qin et al., 2014). Business to Consumers (B2C) as a category of e-commerce deals with the direct business between the business companies and consumers.

Cultural and Relationship Values Analysis Essay Example for Free

Cultural and Relationship Values Analysis Essay Baderman Island Resorts has decided that it is a good time to implement a new employee handbook. Please be sure to read this memo in its entirety to understand why the handbook has been changed. Baderman Island Resort continues to grow in popularity and brings all types of travelers to the island. Because of this, the Boardman Management Group thinks that having a well-developed employee handbook will be beneficial for current and future employees. Also, The Boardman Management Group understands how important it is that every employee understand the organization’s specific goals, cultural values. As well as understanding the significance of each member of the organization to providing the finest customer service to our guests. Baderman Island Resorts will be changing to follow a more compliance-based cultural system. Boardman Management Group feels that this change will allow for increased growth, success and profitability. This new system is not meant to discourage the employees from continuing to take the initiative to be self-motivating and to continue to provide quality customer service. The internet blog section will continue to remain so employees can make suggestions and offer ideas. This new handbook will still encourage anindividual-based culture. Employees are responsible for their own job performance and for making sure that they follow the policies and procedures. Although there will indeed be times when a team-based culture will be necessary in order to complete certain duties accurately and successfully. The mission and vision statement for all employees is the quality customer service, an extraordinary vacation experience where the guests’ needs and desires are met above and beyond, and to guarantee the guests will not be disappointed. There has been a change to the mission and vision statement that discusses the future additions and attractions that are the process of developmental stages which will show the future and current guests that the Baderman Island Resort will be the place to visit in the future. The first thing that will be covered in the new employee handbook will be employer rights. This will include health and safety, diversity, affirmative action and due process procedures. There will also be coverage of the employee rights as well. This will include the same items covered in the employer rights. The final use of the employee handbook will be as a training, reference, and compliance tool to help the organization stay organized and focused on the goals and objectives of the company. Employees will be able to stay knowledgeable on the policies and procedures, and to remind the employees of the employer’s responsibilities and their rights. My hope is that this memo has been informative towards the new employee handbook and the direction that Baderman Island Resorts is heading towards. I believe that the new employee handbook will be an excellent tool for the employees to prevent confusion and questions that the employees may have. Employee Handbook for Baderman Island Resort Mission and Vision of Baderman Island Resort The mission and vision statement for all employees is the quality customer service, an extraordinary vacation experience where the guests’ needs and desires are met above and beyond, and to guarantee the guests will not be disappointed. Cultural Values of Baderman Island Resort Baderman Island Resort has the belief that in order to continue to succeed in the current market that the organization will need to become a morecompliance-based culture. To ensure that all laws are followed to make sure that the integrity of the company and employees is followed. Employee Rights Baderman Island Resort is an Equal Opportunity Employer (EEOC). The company’s philosophy is to recognize individual attributes and values that each employee brings to the job with respect and acknowledgement. By recognizing these principles it will allow the company to successfully reach its goals of providing excellent customer services and ultimately corporate profitability. Employer Rights Baderman Island Resort has contracted with an employment law firm to provide legal advice and to handle any employee/employer disputes and EEOC issues. Baderman also has the responsibility to ensure a safe and healthy work place for all employees. However in the event that an employee is injured on the job or becomes ill, workers compensation and FMLA leave are offered as well.

Free Native Son Essays: Society or Personal Responsibility :: Native Son Essays

Native Son: Society or Personal Responsibility  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã¢â‚¬ËœDoes society create people or do people create society.’ Does one’s surroundings create a person or does a society create that person’s surroundings, ultimately creating a fate for that person. There is a very interesting portrayal of this idea in a book called Native Son by Richard Wright. It gives one an inside look on how a young African-American man grows up in the 1930’s, how crime affects him and how his surroundings and society have created his life and fate.    Bigger Thomas, the young man who’s life is portrayed in this striking book, did not necessarily have homicide in his fate. However, throughout all the negative experiences Bigger has experienced, it is not surprising to one how he fell into his situation. Bigger grew up in poverty, without a father, with discrimination leaking from cracks in the walls of his family’s one room rat infested apartment. He grew up on the south side, the black area of town, where everyone lived in apartments such as his. This of course was not by choice but by white entrapment, and the oppression and slavery of African-American people and those morals and traditions which are still upheld in this country today. This is not to say that it is completely society’s fault; it is everyone’s fault through neglecting the obvious. However, even through poverty the south side may have been able to come together to create a basis, a stable place for their children to grow up in. I am not blaming them, though. Racism was obviously rampant and it may have been impossible to come together when everyone was forced to put themselves first. With the theories of racism and hate engrained into society, how easy could it be to break free of discrimination and make something of yourself? â€Å"Down here in Dixie we keep Negroes firmly in their places† (P.324). When so much effort is put into keeping people separate and hating someone, for whatever reason, it gives a person a reason not to care what happens to them in terms of their lives. If nobody else cares what you do, then why should you? I think this is what Bigger felt when he was growing up. I think he also saw white people as such a high power that he was unable to do anything about what he felt was wrong.

Economics †monopoly Essay

A monopoly is an enterprise that is the only seller of a good or service. In the absence of government intervention, a monopoly is free to set any price it chooses and will usually set the price that yields the largest possible profit. Just being a monopoly need not make an enterprise more profitable than other enterprises that face competiton the market may be so small that it barely supports one enterprise. But if the monopoly is in fact more profitable than competitive enterprises, economists expect that other entrepreneurs will enter the business to capture some of the higher returns. If enough rivals enter, their competition will drive prices down and eliminate monopoly power. Why do economists object to monopoly? The purely â€Å"economic† argument against monopoly is very different from what noneconomists might expect. Successful monopolists charge prices above what they would be with competition so that customers pay more and the monopolists (and perhaps their employees) gain. It may seem strange, but economists see no reason to criticize monopolies simply because they transfer wealth from customers to monopoly producers. That is because economists have no way of knowing who is the more worthy of the two parties—the producer or the customer. Of course, people (including economists) may object to the wealth transfer on other grounds, including moral ones. But the transfer itself does not present an â€Å"economic† problem. Rather, the purely â€Å"economic† case against monopoly is that it reduces aggregate economic welfare (as opposed to simply making some people worse off and others better off by an equal amount). When the monopolist raises prices above the competitive level in order to reap his monopoly. Profits, customers buy less of the product, less is produced, and society as a whole is worse off. In short, monopoly reduces society’s income. The following is a simplified example. Consider the case of a monopolist who produces his product at a fixed cost (where â€Å"cost† includes a competitive rate of return on his) of $5 per unit. The cost is $5 no matter how many units the monopolist makes. The number of units he sells, however, depends on the price he charges. The number of units he sells at a given price depends on the â€Å"demand† schedule shown in Table 1. The monopolist is best off when he limits production to 200 units, which he sells for $7 each. He then earns monopoly profits (what economists call â€Å"economic rent†) of $2 per unit ($7 minus his $5 cost, which, again, includes a competitive rate of return on investment) times 200, or $400 a year. If he makes and sells 300 units at $6 each, he earns a monopoly profit of only $300 ($1 per unit times 300 units). If he makes and sells 420 units at $5 each, he earns no monopoly profit—just a fair return on the capital invested in the business. Thus, the monopolist is $400 richer because of his monopoly position at the $7 price. Table : 1 Price Qty. Demanded Monopoly Profit/Year 7 200 400 6 300 300 5 420 0 The main kind of monopoly that is both persistent and not caused by the government is what economists call a â€Å"natural† monopoly. A natural monopoly comes about due to economies of scale-that is, due to unit costs that fall as a firm’s production increases. When economies of scale are extensive relative to the size of the market, one firm can produce the industry’s whole output at a lower unit cost than two or more firms could. The reason is that multiple firms cannot fully exploit these economies of scale. Many economists believe that the distribution of electric power (but not the production of it) is an example of a natural monopoly. The economies of scale exist because another firm that entered would need to duplicate existing power lines, whereas if only one firm existed, this duplication would not be necessary. And one firm that serves everyone would have a lower cost per customer than two or more firms. Whether, and how, government should regulate monopoly is controversial among economists. Most favour regulation to prevent the natural monopoly from charging a monopoly price. Other economists want no regulation because they believe that even natural monopolies must face some competition (electric utilities must compete with home generation of wind power, for example, and industrial customers can sometimes produce their own power or buy it elsewhere), and they want the natural monopoly to have a strong incentive to cut costs. Besides regulating price, governments usually prevent competing firms from entering an industry that is thought to be a natural monopoly. A firm that wants to compete with the local utility, for example, cannot legally do so. Economists tend to oppose regulating entry. The reason is as follows: If the industry really is a natural monopoly, then preventing new competitors from entering is unnecessary because no competitor would want to enter anyway. If, on the other hand, the industry is not a natural monopoly, then preventing competition is undesirable.

Sostacâ„¢ E-Marketing Plan

What is SOSTACâ„ ¢ ? The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective, as it contains all the ingredients vital for the perfect marketing plan. Whether a blue chip, like IBM and BT, or small business, professionals who discover SOSTAC Planning System embrace it for life. This method will help you to create, write and develop your marketing plan by breaking down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control. How does it work on B2B company e-marketing plan? 1.Situation analysis Internal audits Current internet marketing audit (business, marketing and internet marketing effectiveness) Audience composition and characteristics Reach of web site, contribution to sales and profitability Suitability of resources to deliver online services in face of competition External audits Marco-economic environment Micro-environment C new marketplace structures, predicted customer activit y Competition C threats from existing rivals, new companies and intermediaries Assess opportunities and threats (SWOT analysis) Markets and product positioningMethods of creation of digital value and detailed statement of customer value poposition 2. Objective analysis corporate objectives of online marketing detailed objective; tangileb and intangible benefits online value promotion 3. Strategy definition investment and commitment to online channels market and product positioning target market strategies C statement of prioritized segments, new segments, online value proposition and differential advantage, significance of non-customer audiences? Change management strategy 4. Tactics Product. Promotion Price Place People 5. Actions SpecifyTasks Resource Partnering and outsourcing Budget including cost for development, promotion and maintenance Staff Implement Risk assessment Legal issues Team organization and responsibilities Development and maintenance process 6. Control Identify a measurement process and metrics covering: Business contribution (channel profitability C revenue, costs, return on investment) Marketing effectiveness (channel outcomes C leads, sales, conversion, rate, channel satisfaction) Online marketing effectiveness (channel behavior C page impressions, visitors, repeat visits, conversion rates)

Grace Kelly - Actress and Princess of Monaco

Grace Kelly - Actress and Princess of Monaco Grace Kelly was a beautiful, classy stage actress who became an Oscar-winning movie star. In five years she starred in 11 motion pictures and, while at the top of her popularity, she left stardom to marry Prince Rainier III of Monaco in 1956. Dates: November 12, 1929 – September 14, 1982 Also Known As: Grace Patricia Kelly; Princess Grace of Monaco Growing Up On November 12, 1929, Grace Patricia Kelly was born the daughter of Margaret Katherine (nà ©e Majer) and John Brendan Kelly in Philadelphia, Pennsylvania. Kelly’s father was a successful construction company owner and former triple Olympic gold medalist in rowing.  Her mother had been the first coach of womens athletic teams at the University of Pennsylvania. Kelly’s siblings included an older sister, older brother, and a younger sister. Although the family did not come from â€Å"old money,† they were successful in business, athletics, and politics. Grace Kelly grew up in a 17-room brick mansion with plenty of recreational features for active children; plus, she spent summers in her family’s vacation home in Ocean City, Maryland. Unlike the rest of her athletic family, Kelly was introverted and always seemed to be fighting a cold. She enjoyed making up stories and reading, feeling like a misfit in the sporty household. As a child, Kelly was taught by her mother to never publicly show emotions and her father taught her to strive for perfection. After Ravenhill Academy elementary school, Kelly attended the private Stevens School for young matrons, where, to the astonishment of her parents, she excelled in the school’s drama society. Grace Kelly wanted to continue studying drama in college; thus, she applied to Bennington College in Vermont due to their outstanding drama department. With low scores in math, however, Kelly was turned down. Her father was against her second choice, which was to audition for the American Academy of Dramatic Arts in New York. Kelly’s mother intervened, telling her husband to let Grace go; she was confident their daughter would be home in a week. Grace Kelly Becomes an Actress In 1947, Grace Kelly was accepted into the American Academy of Dramatic Arts. She took off for New York, lived at the Barbizon Hotel for Women, and earned extra money by modeling for the John Robert Powers modeling agency. With her blonde hair, porcelain complexion, blue-green eyes, and 5’8† perfect poise, Grace Kelly became one of the highest-paid models in New York City at the time. After graduation from the Academy in 1949, Kelly appeared in two plays at the Bucks County Playhouse in New Hope, Pennsylvania, and then in her first Broadway play, The Father. Kelly received good reviews for her â€Å"essence of freshness.† She retained an agent, Edith Van Cleve, and began acting in television dramas in 1950, including the Philco Television Playhouse and the Kraft Theatre. Sol C. Siegel, a producer at Twentieth Century Fox, had seen Grace Kelly in The Father and was impressed with her performance. Siegel sent director Henry Hathaway to test Kelly for a small part in the motion picture Fourteen Hours (1951). Kelly passed the reading test and joined the Hollywood cast. Her parents, concerned about her safety, sent Kelly’s younger sister to accompany her to the West Coast. The shooting for Kelly’s part, a cool wife seeking a divorce, only took two days; after which she returned back east. Continuing to act in off-Broadway plays in Ann Arbor and Denver in 1951, Kelly received a call from Hollywood producer Stanley Kramer to play the part of a young Quaker wife in the Western film High Noon. Kelly jumped at the chance to work with the experienced leading man, Gary Cooper. High Noon (1952) went on to win four Academy Awards; however, Grace Kelly was not nominated. Kelly returned to acting on live television dramas and Broadway plays. She took more acting classes in New York with Sanford Meisner to work on her voice. In the autumn of 1952, Grace Kelly tested for the film Mogambo (1953), enticed by it being filmed in Africa and starring legendary film star Clark Gable. After the test, Kelly was offered the part and a seven-year contract at MGM. The film was nominated for two Oscars: Best Actress for Ava Gardner and Best Supporting Actress for Grace Kelly. Neither actress won, but Kelly won a Golden Globe for Best Supporting Actress. Hitchcock Uncovers Kellys Warmth By the 1950s, director Alfred Hitchcock had made a name for himself in Hollywood making suspenseful motion pictures that featured very cool blondes as his leading ladies. In June 1953, Kelly got a call to meet Hitchcock. After their meeting, Grace Kelly was cast as the female star in Hitchcock’s next motion picture, Dial M for Murder (1954). To rival television in the 50s, Warner Brothers decided the movie would be shot in 3-D, to Hitchcock’s dismay. The cumbersome camera made routine filming difficult and scenes had to be shot over and over, especially the murder scene in which Kelly’s character turns from victim to victor with a pair of scissors. Despite Hitchcock’s irritation over the 3-D frustration, Kelly enjoyed working with him. He had a way of exploiting her cool exterior while unearthing her warm passionate interior. When filming for Dial M for Murder finished, Kelly returned to New York. Soon she was offered two screenplays and had to make up her mind which movie to star in. On the Waterfront (1954) was to be filmed in New York, where Kelly could continue dating her boyfriend, the famous clothing designer Oleg Cassini. The other was another Hitchcock picture, Rear Window (1954), to be filmed in Hollywood. Feeling that she better understood the fashion model character in Rear Window, Kelly opted to go back to Hollywood and work with Hitchcock. Kelly Wins Academy Award and Meets a Prince In 1954, Grace Kelly was handed the script for The Country Girl, a role that was completely different from anything she had played before, that of the wearied wife of an alcoholic. She wanted the part badly, but MGM wanted her to star in Green Fire, a film she felt was full of clichà ©s. Kelly never found enchantment or contentment in Hollywood and wrestled with MGM with firm resolve, threatening to retire. The studio and Kelly compromised and she starred in both movies. Green Fire (1954) was a box-office failure. The Country Girl (1954) was a box-office success and Grace Kelly won the Academy Award for Best Actress. While Grace Kelly turned down multiple motion picture offers, to the studio’s displeasure, audiences revered her everywhere. One film she did not turn down was Hitchcock’s To Catch a Thief (1955), filmed on the French Riviera with Cary Grant. Kelly’s boyfriend, Oleg Cassini, followed her to France and when the film finished, she introduced him to her family. They did not hide their disdain for him. He was divorced twice and seemed to be interested in more women than just their daughter, which was true, and the romance ended several months later. In spring 1955, while at the Cannes Film Festival, Grace Kelly was asked to appear in a photo session at the Palace of Monaco with Prince Rainier III. She obliged and met the prince. They chatted lightly while photos were taken. The photos sold magazines worldwide. After being a bridesmaid in her younger sister’s wedding during the summer of 1955, Kelly wanted marriage and a family of her own all the more. Prince Rainier, who was actively seeking a wife, began corresponding with her, finding out that they had a lot in common; they were both uncomfortable celebrities, devout Catholics, and desired a family. Grace Kelly Exits Stardom and Enters Royalty Prince Rainier arrived in the States to woo his future princess during the holidays of 1955 before asking Grace Kelly for her hand in marriage. Kelly’s family was very proud and the official proclamation of the couple’s engagement was made in January 1956, which became front-page international news. To finish her contract, Kelly starred in two final movies: The Swan (1956) and High Society (1956). She then left stardom behind to become a princess. (No one was more melancholy about her leaving Hollywood than Hitchcock for he had her in mind as his leading lady for several more of his movies if not all of them.) The royal wedding of 26-year-old Miss Grace Patricia Kelly to 32-year-old His Serene Highness Prince Rainier III of Monaco was held in Monaco on April 19, 1956. Then began Kelly’s most challenging role of all, fitting into a foreign country while feeling like an unwelcome visitor. She had left the States, her family, friends, and her acting career behind to enter the unknown. She became homesick. Sensing his wife’s unease, the prince began to ask her opinions and include her in state projects, which seemed to improve Kelly’s outlook as well as Monaco’s tourism. Kelly surrendered her former acting desires, settled into life in Monaco, and revitalized the principality as a center for opera, ballet, concerts, plays, flower festivals, and cultural conferences. She also opened the palace for guided tours during the summer when she and the prince were away at their summer home, Roc-Agel in France. The Prince and Princess of Monaco had three children: Princess Caroline, born 1957; Prince Albert, born in 1958; and Princess Stà ©phanie, born in 1965. In addition to motherhood, Princess Grace, as she was known, supervised the renovation of a crumbling medical facility into a first-rate hospital and founded the Princess Grace Foundation in 1964 to help those with special needs. Princess Grace of Monaco became loved and cherished by the people of her adopted homeland. Death of the Princess Princess Grace began suffering from severe headaches and abnormally high blood pressure in 1982. On September 13th of that year, Grace and 17-year-old Stà ©phanie were returning to Monaco from their country home, Roc-Agel, when Grace, who was driving, blacked out for a second. When she came to, she accidentally pressed her foot on the accelerator instead of the brake, driving the car over an embankment. As the women were pulled from the wreckage, it was discovered that Stà ©phanie had sustained minor injuries (a hairline cervical fracture), but Princess Grace was unresponsive. She was placed on mechanical life support at the hospital in Monaco. Doctors concluded that she had suffered a massive stroke, which had caused irreversible brain damage. The day following the accident, Princess Grace’s family made the decision to remove her from the artificial devices that were keeping her heart and lungs going. Grace Kelly died on September 14, 1982, at the age of 52.